After lots of hard work I founded Vivi Fry in 2020 while residing in San Diego, CA. VF is a fine jewelry brand, where I have designed jewelry to be effortlessly romantic and timeless. I strive to create beautiful, detailed yet dainty, jewelry that can be worn everyday - because everyday is a special occasion.

I have been working in business management since graduating from college in 2015. I've always dreamed of owning my own business where I could be creative, but never could decide on what exactly I wanted to do. Fast forward a few years to 2018 when I was shopping online for dainty, fine jewelry. I struggled to find pieces that I loved and could afford. I couldn't believe how expensive even tiny fine jewelry could be! This led me to where I am now, having just started a fine jewelry business that offers fine jewelry at a lower price point. I enjoy every step - from designing each piece, to seeing a finished product for the first time, to hearing how excited others are to receive their new jewelry.

The name Vivi Fry was inspired by both of my late grandmothers - one grandmother's first name and the other grandmother’s maiden name. Both of my grandmothers loved jewelry and were always wearing it in plenty, even just to lounge around the house. Although my grandmothers had different styles, they loved jewelry that was able to be paired with other pieces in a variety of ways depending on the occasion (or their mood). This concept is at the center of each of my designs. Each piece is designed so you can wear it multiple ways (whether that be solo, stacked, layered or paired) in order to showcase your individual style and beauty, both inside and out.

I hope VF jewelry brings you joy and can be passed on for generations.



All of our jewelry is made in the United States with recycled or fair-trade gold and all stones are conflict-free. Jewelry is a luxury, and we encourage women to provide luxury to themselves. Although a luxury, we believe jewelry is meant to be worn every day and worn in plenty. Our goal is to provide fine jewelry to women with a variety of budgets. Because of this, we aim to keep our jewelry under traditional market value while also paying our manufacturers and team fairly.

We strongly believe in giving back. We donate at least 1% of all sales to non-profits that are near and dear to our hearts - to help people, animals and our planet. With each piece you purchase, no matter how big or small, you can feel a little sweeter knowing that you are contributing to a good cause.